Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries

Abstract Given the role and importance of processing complementary industries in preventing waste from agricultural products, establishment such can be considered as one most appropriate solutions for development. For this purpose, data were collected fields packing, pricing, customer orientation, south Iran. Method: According to goals assumptions, descriptive–analytical research its survey method is a survey. Cochran formula, 155 people are involved marketing, packaging palm Kerman province. To answer questions, SPSS software AMOS used analyze results. Findings "Indigenous Knowledge packing”. Using communication tools marketing impact customer-orientation approach Top Priorities "marketing Date". The "packaging" factor important development date conversion industries.